about plia
Plia is a platform that allows financial industry participants to securely gather and share important information between counterparties.
Plia is offered globally and is utilized by asset managers with over $28.5 trillion in AUM (assets under management).
Plia's flagship product is KYB (Know Your Broker), which hundreds of broker-dealers use globally. Additional products such as KYC (Know Your Customer), KYD (Know Your Data), and ESG (Environmental, Social & Governance) are available to current and existing customers.
Plia is operated by Urvin LLC
Plia Products
(Know Your Broker)
Our flagship product helps asset managers and their broker-dealers streamline and automate the information exchange related to best execution and best practices. View 2023 Webinar
(Know Your Customer)
Launched in 1Q22, this platform simplifies and expedites the KYC/AML process for investment managers and their brokerage/banking partners using end-to-end encryption technology.
Launched in 4Q21, this platform helps all entities in the investment management ecosystem better understand, track, and improve the KPIs critical to a best practice ESG framework.
Market Expertise
The founders and leaders at Plia have decades of experience in the financial markets. This diverse experience includes managing a global buyside trading desk, building high-frequency trading systems, designing and managing new stock exchanges, legal and regulatory work for exchanges, advisors, and brokers.
