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About Plia
Plia is a platform that allows financial industry participants to securely gather and share important information between counterparties. Plia is offered globally and is currently utilized by asset managers who have over $28.5 trillion in AUM (assets under management).
Plia's flagship product is KYB (Know Your Broker), which hundreds of broker-dealers use globally. Additional products such as KYC (Know Your Customer), KYD (Know Your Data), and ESG (Environmental, Social & Governance) are available to current and existing customers.
Plia is operated by Urvin LLC.
LEADERSHIP TEAM
HISTORY
2012
The Plia counterparty management system was conceived and designed by a US buy-side trader with a vision to streamline the efficiency of the due diligence process and streamline the transfer of information between asset managers and brokers for risk management and best execution policies.
2017
Plia launched its first cloud-based counterparty management tool in Europe ahead of MiFID II regulation.
2018
Bill Stephenson and Dave Lauer launch NextEx to open more dialogue around transparency in the best execution processes.
2019
Bill and Dave spin-off from NextEx, to form Urvin LLC and develop better solutions for counterparty management. Urvin LLC's roots are in global trading, artificial intelligence, market structure, and data science.
2019
Urvin LLC acquires Plia from Trade Informatics Inc. and begins a re-boot of the technology.
2020
Plia and the Plato Partnership launched new initiatives in Europe as “Plia by Plato” to provide market participants with new features and an expanded focus.
2021
The Plato Partnership Invests in Plia to build a new KYC/AML platform.
2022
Plia launches the PliaESG division for asset owners, investment managers, vendors, and banks.
2022
Plia launches the KYC/AML platform, initially to Plato Partnership members, then to the broader marketplace.
2024
Plia expands due diligence to the alternative data arena with the launch of a standard questionnaire designed to assist data buyers.
2025
Plia joins the Investment Association's FinTech platform.
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